Virtual reality in business


Virtual reality, as most modern inventions, has a tendency to divide business world into sceptics and passionate fans, the latter are able to spot the potential and quickly react to reap the benefits.

Virtual reality in business

Various marketing specialists have devoted years of their professional career and creative thinking to discover new ways of decreasing the distance between content sender and receiver. Delivering marketing message in an engaging way that impacts consumers accordingly with businesses expectations is the key focus. Virtual reality is an answer and offers a completely new set of appealing marketing tool that can revolutionise customers’ experience and impact previously made business assumptions.
So far, virtual reality applications have been used sparingly but as the pressure to constantly enhance customers’ journey amounts – the attitudes change and the use of this unique technology is on the rise. So, let’s start from the beginning...

Successful debut, rapid progress

Development and rising popularity of Virtual Reality started accelerating in 2014 thanks to pioneering Rift goggles, introduced to the market by Oculus, which transpired to be a great success. This original product met with such interest and positive customer reaction that Facebook put forward $2 billion dollars to buy it. Another big name who responded to the arising technology has been Sony who, in a short space of time, announced the launch of Morpheus helmet for dedicated PS consoles. Google, on the other hand, have approached the topic using slightly different tactic and created cardboard glasses that link directly to a Smartphone; this contributed to the virtual reality popularisation and increased the number of its users. The future of the booming virtual reality technology became clear and the forecast was promising.

Transformation of virtual reality idea into success

Computer games programmers were one of the first to use the great potential of virtual reality applications. Once the technology possibilities have been acknowledged, the market has reacted quickly and new ideas utilising the virtual reality have been developed. Used widely in Architecture and Medicine, the virtual reality solutions are an opportunity for many sectors including services, retail or education. Despite high production cost of the virtual reality applications materials, its commercial use is linked with significant savings.

So, what next?

Watching the dynamic growth of the virtual reality applications, we will not have to wait long for the answer.

Anna Daraz
Anna Daraz